What Do Your Employees Report About Your Company?

Businessman With Megaphone

A few weeks ago, I had a conversation with an employee at a business where I have been a loyal customer for years. It was deeply concerning to me the stories she shared of the organizational changes that were occurring resulting in the staff being treated poorly and some questionable business practices. While I’ve trusted this business for a long period of time, it causes me to question whether I’ll remain a customer. I’m not alone.

Canadians view employees as the most trustworthy source of information about businesses according to the Edelman Trust Barometer 2016. So, as a leader, it’s important to reflect on how your team members would describe your organization’s culture.

The study showed that employees are trusted as the commentators to the masses that indicate how your company is doing in terms of performance, business practices and treatment of staff. These messages, delivered verbally or on social media will inform the public – whether potential customers or employees – and their decision making about choosing you or another company.

As a leader, here are 3 things that you can do to ensure that there is a positive message is being shared:

  1. Focus on Your Employee’s Experience. Have a survey like On Purpose Consulting Discovery Process conducted to understand what your employees are really experiencing and thinking. Based on the results, make informed changes that improve culture.
  2. Look at Your Business Practices. Where are you cutting corners? Are you congruent with your Company’s mission, vision and values? Are you and your managers leading with integrity, or is the drive for sales allowing questionable practices?
  3. Review Your Products and Services. Where are your products or services not achieving the results? Take steps to make improvements as needed.

Taking the time to ensure that your organization is treating employees well, has stellar business practices and solid performance will enable you to sleep at night knowing when your employees broadcast their reports about your company, you’ll be getting an A+.

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